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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

May 5, 2015

Here on Author Marketing Institute, we talk a lot about increasing your earnings and becoming a stronger writer. One thing we haven’t touched upon so much is how to be happy with the work you’re doing. So many writers base their happiness on a paycheck. They’re overjoyed if they have a giant month on KDP, and...


May 3, 2015

Getting a one-star review on your book feels like the end of the world. It doesn’t matter if you’ve gotten 50 positive reviews up to that point, the psychology of the human brain makes you want to fully concentrate on the negativity spewed forth by that reviewer. Your instinct may be to report this person who would...


May 1, 2015

Here on the Author Marketing Institute site, we are big proponents of spreading out the risk. That’s one of the reasons why we don’t advocate for exclusivity. We feel as though authors should try out every bookselling platform and they should consider going direct to fans with their work. That being said, it’s...


Apr 30, 2015

Some authors feel that marketing is like trying to read Greek. They think that it’s so incredibly complicated that they don’t even try doing it in the first place. That’s an incredible mistake, especially since being an author these days is half creative and half business.

When it comes down to it, marketing is...


Apr 29, 2015

It’s a common instinct among indie authors to look for advanced solutions to their book sales problems. There are a lot of places to turn to find these complex methods for increasing your book sales. But you really should consider the basics first when it comes to your books.

In authorpreneurship, like many sports,...