The Author Marketing Podcast (general)

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Syndication

Getting a one-star review on your book feels like the end of the world. It doesn’t matter if you’ve gotten 50 positive reviews up to that point, the psychology of the human brain makes you want to fully concentrate on the negativity spewed forth by that reviewer. Your instinct may be to report this person who would dare to give your book such a low rating. After all, who would malign your book but someone who meant it personally?

There are multiple articles out there about how to get your negative reviews taken off of Amazon and other shady practices. If there’s something offensive or nonsensical about the review that’s one thing, but if you simply want to take down a review that’s lowering your book’s average rating, then you really should consider a different strategy altogether. It’s much better to cope with the one-star review then it is to whine and cry about it. Here are five ways to actually deal with negative reviews.

Direct download: 5waysnegativereviews.mp3
Category:general -- posted at: 7:00am EDT

Here on the Author Marketing Institute site, we are big proponents of spreading out the risk. That’s one of the reasons why we don’t advocate for exclusivity. We feel as though authors should try out every bookselling platform and they should consider going direct to fans with their work. That being said, it’s hard to ignore the 700-pound gorilla in the room that is Amazon KDP.

 

For most authors, Amazon KDP is their top earner by far. With the impending collapse by typical number two NookPress, that gap could grow even further. Email marketing promotions like BookBub and eReaderNewsToday tend to have the greatest impact on Amazon sales. It’s simply the largest reader platform out there, and if you’re having trouble selling books there, then it’s likely you’re not selling many books at all.

You can read as many Kindle gold rush products as you want, but there is no overarching secret to selling more books on Amazon. There are several best practices that the top selling Amazon authors tend to use frequently. Here are five ways some of the biggest names on Amazon get their books to the top of the charts.

Direct download: 5things_sellmoreamazon.mp3
Category:general -- posted at: 7:00am EDT

Some authors feel that marketing is like trying to read Greek. They think that it’s so incredibly complicated that they don’t even try doing it in the first place. That’s an incredible mistake, especially since being an author these days is half creative and half business.

When it comes down to it, marketing is actually very simple. There’s a formula the most successful authors in the world use to get their books out into many readers’ hands. Once you learn and master that formula, you too can be just as if not more successful. Here is the four-step process to promote your books.

Direct download: 4steprocess_promoting.mp3
Category:general -- posted at: 7:00am EDT

It’s a common instinct among indie authors to look for advanced solutions to their book sales problems. There are a lot of places to turn to find these complex methods for increasing your book sales. But you really should consider the basics first when it comes to your books.

In authorpreneurship, like many sports, the fundamentals are extremely important. It’s only after you make sure that your foundation is strong, that you should go out there and try everything under the sun to get more readers. Here are four basic reasons why your books may not be selling nearly as much as they could.

Direct download: 4reasonsbooknotselling.mp3
Category:general -- posted at: 3:06pm EDT

Many authors spend far too much time worrying about the price of their books. While price is important, you don’t need an MBA to determine the best way to get readers to consider your book valuable. There are only five main price points that indie authors tend to consider. In this article, we’ll discuss which books tend to fall into which categories. Here are the five prices indies usually set for their books.

Direct download: 5pricepointsbooks.mp3
Category:general -- posted at: 3:01pm EDT

A new trend with movie trailer premieres involves actors introducing their latest films. Why do you think movie studios are testing this out? It’s because seeing the actor out of character leads to a more personal connection. They aren’t just stars, they’re real people who are genuinely excited for their upcoming project. In the age of Twitter, even a short video clip from a famous person can feel like the start of a deeper relationship.

 

This is a trend that indie authors can also take advantage. Readers are used to checking out your words and then moving onto the next book. What if you could add something to that? What if you could make the same connection that these actors are making by enlisting the help of video? With the right equipment, you can share video content with your readers that will make them feel as though they know you better. Richer relationships with your fans will result in more shares, more sales, and more reads of your future books.

Here are six ways to use video to enhance your author platform.

Direct download: 6ways_videocontent.mp3
Category:general -- posted at: 2:51pm EDT

Have you ever enjoyed the movie so much that you bought the DVD just so you could see the behind the scenes action? Millions of moviegoers every year buy the director’s cut of their favorite films. There’s no reason why indie authors can’t do the same thing with their platform and their books.

 

There’s obviously a big difference between big-budget Hollywood action flicks and your self-publishing career. These million-dollar productions have lots of true fans already established from watching the movie in theaters. As an indie author, you’re going to need to work backwards to establish your true fans by providing this behind-the-scenes content first. Since you don’t have millions of dollars to spend on marketing, you need to expend extra effort to get your readers excited.

Here are four ways that you can offer bonus content to your readers.

Direct download: 4ways_bonuscontent.mp3
Category:general -- posted at: 2:38pm EDT

We sat down with Andra Miller, the Senior Editor at Algonquin Books to talk about the business of publishing. The conversation ranges from discussion about traditional vs. self-publishing, to book discovery to agents and much more. In her seventeen years at Algonquin, she has acquired and edited both fiction and nonfiction.

Direct download: pubsense_algonquin.mp3
Category:general -- posted at: 12:56pm EDT

An interview with publishing guru Porter Anderson.

Direct download: pubsense_porter.mp3
Category:general -- posted at: 11:51am EDT

Had a chance to interview Cevin Bryerman, the Publisher of PublishersWeekly.com down at the Pubsense Summit. Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 8,000 per year.

Direct download: cyven_pubweekly.mp3
Category:general -- posted at: 11:23am EDT