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Syndication

It’s a common instinct among indie authors to look for advanced solutions to their book sales problems. There are a lot of places to turn to find these complex methods for increasing your book sales. But you really should consider the basics first when it comes to your books.

In authorpreneurship, like many sports, the fundamentals are extremely important. It’s only after you make sure that your foundation is strong, that you should go out there and try everything under the sun to get more readers. Here are four basic reasons why your books may not be selling nearly as much as they could.

Direct download: 4reasonsbooknotselling.mp3
Category:general -- posted at: 3:06pm EDT

Many authors spend far too much time worrying about the price of their books. While price is important, you don’t need an MBA to determine the best way to get readers to consider your book valuable. There are only five main price points that indie authors tend to consider. In this article, we’ll discuss which books tend to fall into which categories. Here are the five prices indies usually set for their books.

Direct download: 5pricepointsbooks.mp3
Category:general -- posted at: 3:01pm EDT

A new trend with movie trailer premieres involves actors introducing their latest films. Why do you think movie studios are testing this out? It’s because seeing the actor out of character leads to a more personal connection. They aren’t just stars, they’re real people who are genuinely excited for their upcoming project. In the age of Twitter, even a short video clip from a famous person can feel like the start of a deeper relationship.

 

This is a trend that indie authors can also take advantage. Readers are used to checking out your words and then moving onto the next book. What if you could add something to that? What if you could make the same connection that these actors are making by enlisting the help of video? With the right equipment, you can share video content with your readers that will make them feel as though they know you better. Richer relationships with your fans will result in more shares, more sales, and more reads of your future books.

Here are six ways to use video to enhance your author platform.

Direct download: 6ways_videocontent.mp3
Category:general -- posted at: 2:51pm EDT

Have you ever enjoyed the movie so much that you bought the DVD just so you could see the behind the scenes action? Millions of moviegoers every year buy the director’s cut of their favorite films. There’s no reason why indie authors can’t do the same thing with their platform and their books.

 

There’s obviously a big difference between big-budget Hollywood action flicks and your self-publishing career. These million-dollar productions have lots of true fans already established from watching the movie in theaters. As an indie author, you’re going to need to work backwards to establish your true fans by providing this behind-the-scenes content first. Since you don’t have millions of dollars to spend on marketing, you need to expend extra effort to get your readers excited.

Here are four ways that you can offer bonus content to your readers.

Direct download: 4ways_bonuscontent.mp3
Category:general -- posted at: 2:38pm EDT

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