The Author Marketing Podcast






April 2015
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Some authors feel that marketing is like trying to read Greek. They think that it’s so incredibly complicated that they don’t even try doing it in the first place. That’s an incredible mistake, especially since being an author these days is half creative and half business.

When it comes down to it, marketing is actually very simple. There’s a formula the most successful authors in the world use to get their books out into many readers’ hands. Once you learn and master that formula, you too can be just as if not more successful. Here is the four-step process to promote your books.

Direct download: 4steprocess_promoting.mp3
Category:general -- posted at: 7:00am EST

It’s a common instinct among indie authors to look for advanced solutions to their book sales problems. There are a lot of places to turn to find these complex methods for increasing your book sales. But you really should consider the basics first when it comes to your books.

In authorpreneurship, like many sports, the fundamentals are extremely important. It’s only after you make sure that your foundation is strong, that you should go out there and try everything under the sun to get more readers. Here are four basic reasons why your books may not be selling nearly as much as they could.

Direct download: 4reasonsbooknotselling.mp3
Category:general -- posted at: 3:06pm EST

Many authors spend far too much time worrying about the price of their books. While price is important, you don’t need an MBA to determine the best way to get readers to consider your book valuable. There are only five main price points that indie authors tend to consider. In this article, we’ll discuss which books tend to fall into which categories. Here are the five prices indies usually set for their books.

Direct download: 5pricepointsbooks.mp3
Category:general -- posted at: 3:01pm EST

A new trend with movie trailer premieres involves actors introducing their latest films. Why do you think movie studios are testing this out? It’s because seeing the actor out of character leads to a more personal connection. They aren’t just stars, they’re real people who are genuinely excited for their upcoming project. In the age of Twitter, even a short video clip from a famous person can feel like the start of a deeper relationship.


This is a trend that indie authors can also take advantage. Readers are used to checking out your words and then moving onto the next book. What if you could add something to that? What if you could make the same connection that these actors are making by enlisting the help of video? With the right equipment, you can share video content with your readers that will make them feel as though they know you better. Richer relationships with your fans will result in more shares, more sales, and more reads of your future books.

Here are six ways to use video to enhance your author platform.

Direct download: 6ways_videocontent.mp3
Category:general -- posted at: 2:51pm EST

Have you ever enjoyed the movie so much that you bought the DVD just so you could see the behind the scenes action? Millions of moviegoers every year buy the director’s cut of their favorite films. There’s no reason why indie authors can’t do the same thing with their platform and their books.


There’s obviously a big difference between big-budget Hollywood action flicks and your self-publishing career. These million-dollar productions have lots of true fans already established from watching the movie in theaters. As an indie author, you’re going to need to work backwards to establish your true fans by providing this behind-the-scenes content first. Since you don’t have millions of dollars to spend on marketing, you need to expend extra effort to get your readers excited.

Here are four ways that you can offer bonus content to your readers.

Direct download: 4ways_bonuscontent.mp3
Category:general -- posted at: 2:38pm EST

We sat down with Andra Miller, the Senior Editor at Algonquin Books to talk about the business of publishing. The conversation ranges from discussion about traditional vs. self-publishing, to book discovery to agents and much more. In her seventeen years at Algonquin, she has acquired and edited both fiction and nonfiction.

Direct download: pubsense_algonquin.mp3
Category:general -- posted at: 12:56pm EST

An interview with publishing guru Porter Anderson.

Direct download: pubsense_porter.mp3
Category:general -- posted at: 11:51am EST

Had a chance to interview Cevin Bryerman, the Publisher of down at the Pubsense Summit. Publishers Weekly, familiarly known in the book world as PW and “the bible of the book business,” is a weekly news magazine focused on the international book publishing business. It is targeted at publishers, booksellers, librarians, literary agents, authors and the media. It offers feature articles and news on all aspects of the book business, bestsellers lists in a number of categories, and industry statistics, but its best known service is pre-publication book reviews, publishing some 8,000 per year.

Direct download: cyven_pubweekly.mp3
Category:general -- posted at: 11:23am EST