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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Jan 16, 2015

When you have a business that’s solidly number two at something, you can either strive to reach #1 or abandon your position. Pepsi is the number two soft drink, and it’s reveled in that slot with goofy comparison ads and celebrity endorsements. AT&T is the #2 cellular network, and it’s pushed forward to enhance...