The Author Marketing Podcast

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Syndication

There are plenty of authors out there who expect to get sales without doing any work. They ignore the helpful tips related to calls to action, email lists, and writing multiple books in a series, all while wondering why their books remain at the bottom. You may see these people leaving angry comments on prominent blogs before they fade into obscurity. But what if you’re doing everything right without seeing any results?

Nothing is a guarantee. Spending the necessary money on a professional cover, getting double-digit positive reviews, and setting up your books to collect email subscribers does not mean you’ll take the book world by storm. It can be incredibly frustrating to see your books languish in sales rank despite following all the best advice on the web. If you’re still experiencing low sales despite setting up your books for success, then it’s time to shake things up.

Albert Einstein said that insanity was doing the same thing over and over again while expecting different results. To change your number of monthly sales, you’ll need to change your tactics. Here are seven steps you can put into place that may help you sell more books.

Direct download: 7thingsnotsellingbooks.mp3
Category:general -- posted at: 8:00am EDT

Picture a triangle with a different word at each point: fast, cheap, and quality. This shape represents the author continuum in which you can only focus on two out of the three points. You can make your book fast and cheap, but it won’t be high in quality. It can be cheap and well-written, but it won’t be fast. Since the best way to build up a following is to publish skilled books at a rapid clip, this post will focus on the other option: fast and high-quality books.

When a new author hears about the writing pace of bestsellers like Sean Platt and Johnny B. Truant, it can be easy to get discouraged. While their output seems almost superhuman, the truth is that they’ve perfected the art of planning out their publishing schedule. If you want to produce more work, then you need to start by doing a better job of planning every aspect of your writing process. Here are six steps you can take to write a book every 90 days.

Direct download: 90daysorbust_p2.mp3
Category:general -- posted at: 8:00am EDT

Picture a triangle with a different word at each point: fast, cheap, and quality. This shape represents the author continuum in which you can only focus on two out of the three points. You can make your book fast and cheap, but it won’t be high in quality. It can be cheap and well-written, but it won’t be fast. Since the best way to build up a following is to publish skilled books at a rapid clip, this post will focus on the other option: fast and high-quality books.

When a new author hears about the writing pace of bestsellers like Sean Platt and Johnny B. Truant, it can be easy to get discouraged. While their output seems almost superhuman, the truth is that they’ve perfected the art of planning out their publishing schedule. If you want to produce more work, then you need to start by doing a better job of planning every aspect of your writing process. Here are six steps you can take to write a book every 90 days.

Direct download: 90daysorbust_p1.mp3
Category:general -- posted at: 8:00am EDT

Is marketing evil? It’s a question that new authors struggle with every day in the self-publishing landscape. After all, you don’t want to be a used-car salesman; you want to be an artist. By learning how to get readers to buy your work, wouldn’t you sully your reputation as a creative professional? The answer may surprise you. Writers like Joanna Penn have adopted the term authorpreneur to describe creative book crafters who consider the business side of their publishing career and their art in equal measure. The secret to the most successful author entrepreneurs is simple. They believe their marketing is just as creative as the words they put on the page.

Marketing gets a bum rap as the profession of scam artists who will perform any dastardly deed imaginable to make a sale. There certainly are examples of people who have earned this negative reputation, but you have an advantage over these fraudsters. While anybody can learn the basics of selling and consumer behavior, you’ve spent your lifetime developing your creativity. By applying your outside the box thinking to the marketing side of your publishing business, you’ll be able to come up with new and unusual ways to get your product in front of more readers. All you need to do to apply this creative commercialization is change your mindset that marketing is bad.

Here are five ways to convince yourself that marketing your books is a positive and creative enterprise.

Direct download: 5marketingmindset.mp3
Category:general -- posted at: 8:00am EDT

Most people like to learn things the hard way. Instead of listening to the advice of those who've gone before them, they'd rather repeat the same mistakes. Many authors fall into this trap when launching a book, but they're not always aware that what they're doing is wrong. As a result, they continue to repeat their faulty tactics over and over again.

Authors are a strange breed. They'll demonstrate limitless creativity in their several hundred page manuscripts, but their attempts at marketing will mimic whatever they've seen their peers doing. They'd jump off a cliff if they saw that other authors were doing the same to promote their books. It's time to stop repeating the same old unsuccessful marketing tactics. Here are five mistakes every author has made at least once and how you can avoid them.

Direct download: 5mistakesbooklaunches.mp3
Category:general -- posted at: 12:00pm EDT

Imagine launching your own cupcake shop in a prime location. After putting painstaking effort into making the best product possible, you throw open the doors on opening day and expect the masses to come flooding inside. When 24 hours goes by with no customers to speak of, you feel like you may have made a huge mistake. This sensation clouds the minds of most indie authors when they launch their book to a chorus of crickets.

When many authors think of a book launch they picture hundreds of readers beating a path to their door. They hope that by crafting an impressive work and attaching both a shiny cover and an electrifying blurb, that they'll stand out from the crowd. In most cases, it's not enough. Authors are now publishing books on Amazon every few minutes. You can't expect to click a button and get a thousand people to visit your book listing.

While there are no guarantees when it comes to launching a book, you can improve your chances of selling more books by planning ahead. If you include some of the following tips in your plan of action, then you'll be in much better shape when potential fans sample your cupcake on opening day. Here are five ways you can supercharge your book launch.

Direct download: 5wayssuperchargelaunch.mp3
Category:general -- posted at: 12:00pm EDT

Everybody is strapped for time. Between the normal hassles of life and the energy-sucking force of Internet distractions, it sometimes feels impossible to get anything accomplished. Putting time into your marketing never feels urgent, but it’s extremely important for building a writing career.

In The 7 Habits of Highly Effective People, author Stephen Covey wrote about the importance of doing non-urgent but important activities. These are the types of actions that allow you to grow both personally and professionally. If you only ever spend your time on the most urgent tasks, you’ll miss out on the opportunity to make giant leaps forward as an author. These tasks don’t always take a long time, but they do require that you put in a little bit of effort every day for many weeks, months, or years.

Here are five non-urgent items to put on your daily to-do list that can help you to sell more books in the long run.

Direct download: 5ways15minday.mp3
Category:general -- posted at: 4:03pm EDT

What a difference a few hundred years makes. If you were a wannabe writer in the time of Jane Austin or Charles Dickens, your chances of meeting them and asking writing-related questions would be practically nonexistent. The advent of writers’ conventions has given aspiring authors the chance to connect with bestselling scribes from every genre.

In the last few years, the wall between full-time authors and authors-in-training has gotten even more transparent. Blog posts, podcasts, and social media give you the opportunity to chat with successful authors on a daily basis. Once you get an author’s attention, however, it’s very important that you use your time wisely.

If you’ve ever been to a conference or a live Google+ Hangout with a successful author, you’ve probably seen similar questions pop up in every session. How do I find an agent? Should I seek a publisher or self publish? Where do you come up with your ideas? While these kinds of questions present themselves in most open discussions, that doesn’t mean they’re a valuable use of your face time. If you’re serious about being a successful author yourself, then you need to ask questions that have actionable answers. It’s not worth asking a question if you’re unable to use the information that you’ll receive in return.

Here are five questions that will provide you with much more useful answers.

Direct download: 5questionsaskauthors.mp3
Category:general -- posted at: 3:54pm EDT

In this interview you'll learn from an author who has written over 100 Erotica books that earn over $10,000 a month on Amazon. Find out the process she uses to write the books, and how she markets them. Even if you don't write Erotica, you will find some amazing tips and strategies you can use to help you build your own Kindle empire.

Direct download: marlaeroticainterview.mp3
Category:general -- posted at: 10:25am EDT

Could you write 30 novels a year? According to author Dean Wesley Smith, this is the pace some writers kept to make a living in the early 20th Century. These pulp writers churned out a book every two weeks for a penny a word.

How was it humanly possible for these authors to keep up such a breakneck pace? It was simply what they had to do to earn a living. That’s something that pulp and indie writers have in common. If you continuously fail to meet your daily word count over and over again, then it’s unlikely you’ll be able to make a living from your writing.

Authors of today have a few more distractions than their turn of the century counterparts, but many of them are the same: bills to pay, families to feed, health issues, etc. To write even a quarter of the output of these extreme pulp writers, you’ll need to streamline your system to give your productivity the boost it needs. Here are five ways to dramatically increase your writing productivity.

Direct download: 5improvewritingproductivity.mp3
Category:general -- posted at: 9:00am EDT