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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Nov 26, 2014

There’s nothing quite like a superfan. It’s great having readers who will read and review your books. It’s equally cool when certain folks will comment on your blog, video, or podcast. When one person does all of that to the extreme, in addition to posting like crazy about your latest release, you might just be...


Nov 26, 2014

Twitter isn’t the optimal platform for selling books. Even with the recent implementation of #AmazonCart, authors shouldn’t go into the social media platform assuming they’re going to make a killing right away. If that’s the case, then why should you still consider Twitter as part of your author platform? It’s...


Nov 26, 2014

Building up an email list is like getting your first car. With your hands behind the promotional wheel, you can do anything you want to directly market to your readers. Much like a brand new vehicle, however, you need to take care of your email list and make sure you’re using it properly.

If you use every email to...


Nov 26, 2014

When you don’t yet have a large author platform, getting positive reviews and lots of them is one of the best ways to get readers. Reviews can seem like a catch-22 sometimes. You might say to yourself, “I need readers to get reviews, but I also need reviews to get readers.”

All up-and-coming writers must deal...


Nov 26, 2014

How far do you expect to get doing the same things as everybody else? Unless you’re more effective or efficient than the massive contingent of authors submitting to email advertisers, blogging twice a week, and creating a Facebook following, you’re bound to lag behind.

Marketing isn’t solely about repeating what...