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Syndication

There’s nothing quite like a superfan. It’s great having readers who will read and review your books. It’s equally cool when certain folks will comment on your blog, video, or podcast. When one person does all of that to the extreme, in addition to posting like crazy about your latest release, you might just be witnessing a superfan in action.

Superfans don’t just like the books they read. They devour and love them. As an author, you should do everything in your power to seek out these devoted readers. One way to hunt down fans who have no issue sharing the books they love is on Pinterest.

To the casual user, Pinterest is great for seeking out recipes or wedding ideas. Superfans use Pinterest to pin links to their favorite memes, art, movies, music, games, and books. When your work is included as part of the pinning frenzy, you may find Pinterest as your top referrer of traffic and email subscribers.

If you’re confused by Pinterest or new to the platform, here are five ways you can use the site to find new superfans.

Direct download: pinterest.mp3
Category:general -- posted at: 3:54pm EDT

Twitter isn’t the optimal platform for selling books. Even with the recent implementation of #AmazonCart, authors shouldn’t go into the social media platform assuming they’re going to make a killing right away. If that’s the case, then why should you still consider Twitter as part of your author platform? It’s simple. Marketing is about more than selling.

The term “marketing” gets a bad rap because many people picture an Internet marketing guru with a never-ending sales page peddling products for $97 a piece. Despite this salesy image, one of the biggest parts of marketing has nothing to do with selling at all. It has to do with making connections.

Twitter is a great platform for connecting with readers and other authors. It’s also one way to open yourself up to opportunities such as contests, collaborations, and speaking engagements. If you’re interested in reaching beyond your circle, here are five ways to optimize Twitter for making connections.

Direct download: optimizetwitter.mp3
Category:general -- posted at: 3:50pm EDT

Building up an email list is like getting your first car. With your hands behind the promotional wheel, you can do anything you want to directly market to your readers. Much like a brand new vehicle, however, you need to take care of your email list and make sure you’re using it properly.

If you use every email to scream “buy my book,” that’s the equivalent of taking your new car out drag racing night after night. You might get a few sales here and there, but eventually, your email list will crash from too many unsubscribes.

Instead of using your list primarily to sell, you should figure out how to make a better connection with your readers. You likely know your ideal readers best, but here are five things you should consider sending the members of your list to keep them engaged.

Direct download: 5things_emailreadersengaged.mp3
Category:general -- posted at: 3:46pm EDT

When you don’t yet have a large author platform, getting positive reviews and lots of them is one of the best ways to get readers. Reviews can seem like a catch-22 sometimes. You might say to yourself, “I need readers to get reviews, but I also need reviews to get readers.”

All up-and-coming writers must deal with the same seeming contradiction. Fortunately, there is a process you can use to gather more reviews on your book. If you invest the necessary time, energy, and money into building up reviews, then you’ll find new readers for your work.

Here’s a seven-step process for getting your book from nine or fewer reviews into the double or triple digits.

Direct download: ampodcast_7stepsgettingreviews.mp3
Category:general -- posted at: 3:43pm EDT

How far do you expect to get doing the same things as everybody else? Unless you’re more effective or efficient than the massive contingent of authors submitting to email advertisers, blogging twice a week, and creating a Facebook following, you’re bound to lag behind.

Marketing isn’t solely about repeating what has worked for others. You need to constantly test new promotional methods. When you hit a wall with your standard marketing activities, try one or all of these five outside the box ways to promote your book.

Direct download: ampodcast_5.mp3
Category:general -- posted at: 3:36pm EDT

How many marketing tools does it take to grab a reader for keeps? For some authors, the answer is one: an autoresponder sequence.

It can be overwhelming to keep up with Facebook, Twitter, Pinterest, Tumblr, and Instagram when you know you need to spend your time writing. Autoresponders, which are the automated messages sent out after a reader subscribes to your email list, allow you to connect with readers without daily upkeep. By creating a sequence of these messages to go out a certain number of days after subscription, readers learn about who you are and what you have to offer in the correct order.

You can use Autoresponders as a feature on AWeber or the premium edition of Mailchimp. Using a well planned out series of messages can defray those costs, if not double your investment by gathering more engaged readers.

The biggest problem authors face when using autoresponders is figuring out what to send out, and how often. Need some inspiration? Here are seven autoresponder messages you can use that have been adapted from the mailing list of successful thriller author Mark Dawson.

Direct download: ampodcast_4.mp3
Category:general -- posted at: 3:26pm EDT

There are only so many tricks to help you sell more books. You can have a blurb that’s to die for, a cover that wins the monthly Book Designer award, and a website with a ridiculous email signup rate, but when you’ve reached the pinnacle of marketing prowess, the only way to improve your book sales is to write better books.

When you write fiction, improving your craft as you go is the equivalent of continuing education as a teacher or doctor. Writing more words over time will help you to improve, but finding specific ways to hone your craft will get you there faster.

When a voracious reader finds your well-written book, particularly as the first chapter in a multi-part series, that reader will latch onto your books for the rest of time. It’s up to you to make sure that your first book has engaging prose that keeps the pages turning.

Here are three writing changes you can apply immediately that will help your fiction to flourish.

Direct download: ampodcast_3.mp3
Category:general -- posted at: 3:20pm EDT

It’s easy to be distracted by the shiny, new thing. Every day, there are hundreds of posts about the latest social media tool or the software that provides the most seamless writing experience. Writers are often guilty of spending more time keeping up with those posts than they actually do in the writing chair.

New fangled gadgets fade in and out of our consciousness, but the best advice is timeless. Successful writers often say they turned their careers around when they came to a certain realization or when they read a particular blog post or book. This article is an attempt to distill those evergreen lessons in one place that you can refer back to over and over again.

Here are five things every author should be doing to realize his or her best potential career.

Direct download: ampodcast_2.mp3
Category:general -- posted at: 3:17pm EDT

Ninety percent of what you worry about will never happen. While your fears are meant to protect you on a primal level, they’re crippling for creative professionals like authors. To improve your chances of being a successful author, you need to shed most common concerns for writers.

Writer’s block is often a combination of bad habits and fear. In the coming months, Author Marketing Institute will try to help you get rid of the habits that have been holding you back. This article seeks to remove concerns that can likewise keep you staring at the blinking cursor.

Here are five things you should stop worrying about today if you want to become a successful author.

Direct download: ampodcast_1.mp3
Category:general -- posted at: 2:33pm EDT

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