Wed, 24 December 2014
Is marketing evil? It’s a question that new authors struggle with every day in the self-publishing landscape. After all, you don’t want to be a used-car salesman; you want to be an artist. By learning how to get readers to buy your work, wouldn’t you sully your reputation as a creative professional? The answer may surprise you. Writers like Joanna Penn have adopted the term authorpreneur to describe creative book crafters who consider the business side of their publishing career and their art in equal measure. The secret to the most successful author entrepreneurs is simple. They believe their marketing is just as creative as the words they put on the page.
Marketing gets a bum rap as the profession of scam artists who will perform any dastardly deed imaginable to make a sale. There certainly are examples of people who have earned this negative reputation, but you have an advantage over these fraudsters. While anybody can learn the basics of selling and consumer behavior, you’ve spent your lifetime developing your creativity. By applying your outside the box thinking to the marketing side of your publishing business, you’ll be able to come up with new and unusual ways to get your product in front of more readers. All you need to do to apply this creative commercialization is change your mindset that marketing is bad.
Here are five ways to convince yourself that marketing your books is a positive and creative enterprise.