Nov 26, 2014
Twitter isn’t the optimal platform for selling books. Even with
the recent implementation of #AmazonCart, authors shouldn’t go into
the social media platform assuming they’re going to make a killing
right away. If that’s the case, then why should you still consider
Twitter as part of your author platform? It’s simple. Marketing is
about more than selling.
The term “marketing” gets a bad rap because many people picture an Internet marketing guru with a never-ending sales page peddling products for $97 a piece. Despite this salesy image, one of the biggest parts of marketing has nothing to do with selling at all. It has to do with making connections.
Twitter is a great platform for connecting with readers and other authors. It’s also one way to open yourself up to opportunities such as contests, collaborations, and speaking engagements. If you’re interested in reaching beyond your circle, here are five ways to optimize Twitter for making connections.