Twitter isn’t the optimal platform for selling books. Even with the recent implementation of #AmazonCart, authors shouldn’t go into the social media platform assuming they’re going to make a killing right away. If that’s the case, then why should you still consider Twitter as part of your author platform? It’s simple. Marketing is about more than selling.
The term “marketing” gets a bad rap because many people picture an Internet marketing guru with a never-ending sales page peddling products for $97 a piece. Despite this salesy image, one of the biggest parts of marketing has nothing to do with selling at all. It has to do with making connections.
Twitter is a great platform for connecting with readers and other authors. It’s also one way to open yourself up to opportunities such as contests, collaborations, and speaking engagements. If you’re interested in reaching beyond your circle, here are five ways to optimize Twitter for making connections.