How many marketing tools does it take to grab a reader for keeps? For some authors, the answer is one: an autoresponder sequence.
It can be overwhelming to keep up with Facebook, Twitter, Pinterest, Tumblr, and Instagram when you know you need to spend your time writing. Autoresponders, which are the automated messages sent out after a reader subscribes to your email list, allow you to connect with readers without daily upkeep. By creating a sequence of these messages to go out a certain number of days after subscription, readers learn about who you are and what you have to offer in the correct order.
You can use Autoresponders as a feature on AWeber or the premium edition of Mailchimp. Using a well planned out series of messages can defray those costs, if not double your investment by gathering more engaged readers.
The biggest problem authors face when using autoresponders is figuring out what to send out, and how often. Need some inspiration? Here are seven autoresponder messages you can use that have been adapted from the mailing list of successful thriller author Mark Dawson.