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The Author Marketing Podcast


Welcome to the Author Marketing Podcast!

Nov 26, 2014

There’s nothing quite like a superfan. It’s great having readers who will read and review your books. It’s equally cool when certain folks will comment on your blog, video, or podcast. When one person does all of that to the extreme, in addition to posting like crazy about your latest release, you might just be witnessing a superfan in action.

Superfans don’t just like the books they read. They devour and love them. As an author, you should do everything in your power to seek out these devoted readers. One way to hunt down fans who have no issue sharing the books they love is on Pinterest.

To the casual user, Pinterest is great for seeking out recipes or wedding ideas. Superfans use Pinterest to pin links to their favorite memes, art, movies, music, games, and books. When your work is included as part of the pinning frenzy, you may find Pinterest as your top referrer of traffic and email subscribers.

If you’re confused by Pinterest or new to the platform, here are five ways you can use the site to find new superfans.