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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Dec 1, 2014

Have you ever gotten jealous of another author’s book launch? Obviously, you’re excited for your peer to be able to vault his or her book into the Amazon Top 1,000, but you can’t help but wish that your own work could reach the same heights time in and time out. If you want the kind of results other authors will be jealous of, then you need to put in the effort to build up your email list.

Emails are far more targeted than social media posts or Google search traffic. It’s a good use of your time and money as well. According to the Direct Marketing Association, email marketing has a 4300 percent return on investment. The authors with the best results have leveraged the power of email to help them sell more books.

Here are five ways to build up your email list to find true fans of your work.