Facebook can be a time suck. A few minutes scrolling through the posts of your friends and family can easily turn into an hour. It’s tempting to cut out your Facebook use altogether when you’re trying to become a more productive author, but it’s still one of the best places to find new readers for your books.
Facebook has changed dramatically over the years. While it was once free to reach all of your followers with a single post, the social media site has become a pay-to-play platform. You must optimize your posts and the ways you connect with fans to ensure the most effective use of your hard-earned money.
Here are seven ways you can make Facebook worth your time and generate genuine connections with fans who’ll love your work.