Preview Mode Links will not work in preview mode

The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Jan 15, 2015

If you and Amazon were dating, then 2015 might be the year to seek counseling. Several bestselling authors have reported significant sales drops from a combination of the Kindle Unlimited program, traditional publishing dropping its prices, and an overwhelming number of books available. The changes are great for Amazon customers, but they may make it harder for you to sell your books. It’s high time that you reconsidered your exclusivity and tried dating other retailers.


While it’s a good idea to publish on all available platforms, it’s up for debate which retailer is a solid number two to Amazon. Barnes & Noble’s Nook Press was top contender for most of the last few years, but a withdrawal of resources by the parent company has caused sales drops and frustrated readers. Apple has been hit or miss for authors, and its uploading process has been notoriously slow and tedious. Through public interviews and sponsorships, Kobo has made some waves, particularly for international sales, but it’s not a clear number two for most. The one platform authors tend to talk about the least may be the one with the highest ceiling. The Google Play Store is a growing marketplace with many potential readers and you should consider taking it out on a date.

You might assume that if you have a book on Smashwords or Draft2Digital that you’re already on the Google Play platform. In reality, one of the only ways to sell your books there is to upload them direct. Here are 7 more things you might not know about this up-and-coming platform.