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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Feb 18, 2015

Writing can take a lot out of you. If you’re putting in two to four hours of first draft copy each day in the midst of everyday life or a full-time job, then interacting with fans on social media for 30 minutes may feel like genuine torture. So many authors dread responding to emails and spending their time on Twitter that they fail to forge deeper connections with their fans. Over time, the writers who make a concerted effort to bond are the ones who come out on top.

Fortunately for the social media-phobes out there, Twitter, Pinterest, and Facebook are not the only ways you can reach out to fans. You can also make connections using the practice of micropublishing. In a post on her blog, publisher Jane Friedman said that authors can stop thinking of social media like work if they see it more as a form of publishing. This is one heck of a mindset change for authors who’d rather be creating than interacting. When you can combine both together, you’ll be able to find creative fulfillment in your connections. Here are six ways you can use this concept to becoming a marketing artist.