Jan 16, 2015
When you have a business that’s solidly number two at something, you can either strive to reach #1 or abandon your position. Pepsi is the number two soft drink, and it’s reveled in that slot with goofy comparison ads and celebrity endorsements. AT&T is the #2 cellular network, and it’s pushed forward to enhance reliability and create memorable commercials. Barnes & Noble, the company behind the Nook Press publishing platform, however, has opted for the latter path.
Barnes & Noble has withdrawn significant financial support from its self-publishing platform. The business already lacked in several key areas compared to Amazon. Now it’s starting to fall even further behind.
So, here’s the big question: Is it still worth publishing there? It takes time and resources to get your book up on any platform, so you need to make sure that Nook Press is worth your investment. Here are five facts about the platform that may influence your decision.