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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Dec 18, 2014

Imagine launching your own cupcake shop in a prime location. After putting painstaking effort into making the best product possible, you throw open the doors on opening day and expect the masses to come flooding inside. When 24 hours goes by with no customers to speak of, you feel like you may have made a huge mistake. This sensation clouds the minds of most indie authors when they launch their book to a chorus of crickets.

When many authors think of a book launch they picture hundreds of readers beating a path to their door. They hope that by crafting an impressive work and attaching both a shiny cover and an electrifying blurb, that they'll stand out from the crowd. In most cases, it's not enough. Authors are now publishing books on Amazon every few minutes. You can't expect to click a button and get a thousand people to visit your book listing.

While there are no guarantees when it comes to launching a book, you can improve your chances of selling more books by planning ahead. If you include some of the following tips in your plan of action, then you'll be in much better shape when potential fans sample your cupcake on opening day. Here are five ways you can supercharge your book launch.