Building up an email list is like getting your first car. With your hands behind the promotional wheel, you can do anything you want to directly market to your readers. Much like a brand new vehicle, however, you need to take care of your email list and make sure you’re using it properly.
If you use every email to scream “buy my book,” that’s the equivalent of taking your new car out drag racing night after night. You might get a few sales here and there, but eventually, your email list will crash from too many unsubscribes.
Instead of using your list primarily to sell, you should figure out how to make a better connection with your readers. You likely know your ideal readers best, but here are five things you should consider sending the members of your list to keep them engaged.