May 1, 2015
Here on the Author Marketing Institute site, we are big proponents of spreading out the risk. That’s one of the reasons why we don’t advocate for exclusivity. We feel as though authors should try out every bookselling platform and they should consider going direct to fans with their work. That being said, it’s hard to ignore the 700-pound gorilla in the room that is Amazon KDP.
For most authors, Amazon KDP is their top earner by far. With the impending collapse by typical number two NookPress, that gap could grow even further. Email marketing promotions like BookBub and eReaderNewsToday tend to have the greatest impact on Amazon sales. It’s simply the largest reader platform out there, and if you’re having trouble selling books there, then it’s likely you’re not selling many books at all.
You can read as many Kindle gold rush products as you want, but there is no overarching secret to selling more books on Amazon. There are several best practices that the top selling Amazon authors tend to use frequently. Here are five ways some of the biggest names on Amazon get their books to the top of the charts.