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The Author Marketing Podcast


Welcome to the Author Marketing Podcast!

Dec 22, 2014

Most people like to learn things the hard way. Instead of listening to the advice of those who've gone before them, they'd rather repeat the same mistakes. Many authors fall into this trap when launching a book, but they're not always aware that what they're doing is wrong. As a result, they continue to repeat their faulty tactics over and over again.

Authors are a strange breed. They'll demonstrate limitless creativity in their several hundred page manuscripts, but their attempts at marketing will mimic whatever they've seen their peers doing. They'd jump off a cliff if they saw that other authors were doing the same to promote their books. It's time to stop repeating the same old unsuccessful marketing tactics. Here are five mistakes every author has made at least once and how you can avoid them.