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The Author Marketing Podcast


Welcome to the Author Marketing Podcast!

Apr 29, 2015

Have you ever enjoyed the movie so much that you bought the DVD just so you could see the behind the scenes action? Millions of moviegoers every year buy the director’s cut of their favorite films. There’s no reason why indie authors can’t do the same thing with their platform and their books.

 

There’s obviously a big difference between big-budget Hollywood action flicks and your self-publishing career. These million-dollar productions have lots of true fans already established from watching the movie in theaters. As an indie author, you’re going to need to work backwards to establish your true fans by providing this behind-the-scenes content first. Since you don’t have millions of dollars to spend on marketing, you need to expend extra effort to get your readers excited.

Here are four ways that you can offer bonus content to your readers.