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The Author Marketing Podcast

Welcome to the Author Marketing Podcast!

Feb 16, 2015

We live in an immediate gratification kind of world. When you put money or time into something like self-publishing, you probably want to see a return on investment right away. This is the way most of the world currently thinks, but unless you start thinking long-term about your business, you’ll miss out on several opportunities to create a career for a lifetime.

Writing a book and publishing it professionally is one step in a very long process. You can’t take a look at three months worth of sales and make much of an assessment of how your business will progress from there. That makes certain things like determining the value of your time spent very difficult to do. Instead of refreshing your sales stats or trying out dozens of tweaks that you read about on some blog, you should plan for the future. Here are four steps you can take today that will help you solidify your self-publishing pursuit going forward.